Dear Solar Business Owner,
ONE magic bullet makes it rain buckets of money in the solar industry.
I know THAT many business owners who survive off half-baked solar leads brought in from an Indian call-center.
Every day they call retirees who can hardly remember what they had for breakfast, renters, frantic deal-makers (who are looking for a 14th solar quote).
I'll tell you one thing for certain:
No matter where you get leads, or how you run marketing - if you can't present well AND present UNIQUELY, then you are setting money on fire and watching as it disintegrates into ashes.
And I bet you're thinking, "Chris, please - I have a system in place and it works fine". And I'll admit - you will make sales and you can be successful with whatever system you have in place, whether it's an Excel Spreadsheet or another software package, or writing on the back of a Macca's serviette.
But did you know that having a Point of Difference is one of the biggest reasons customers choose one company over another?
If your solar proposal looks like every other competitor, how is your customer going to remember you?!
I've made templates for hundreds of solar companies and I can say with certainty that having an attractive template definitely makes a huge difference when it comes to sales.
Imagine having a smooth, easy sales process, with a unique "just-for-you", stunning proposal and having all customers going through one smooth, easy process from lead to after-sales.
Trust me, I've been around the traps...
Starting out as a solar company "warehouse b**ch" I soon learned that there was more to the industry than delivering pallets of panels and glueing junction boxes together.
After all, I was a soon-to-be electrical engineer at the time...
There must be bigger and better things!
I worked for a couple more companies and quickly realised that my true-gift (and the way I was going to contribute to the solar industry) was in making proposals.
Included